Triple Threat Marketing: Conquering B2B, B2G, & B2C for VOSBs

Designed for Veteran-Owned Small Businesses (VOSBs), this session demystifies simultaneous marketing to B2B, B2G, and B2C audiences. We'll differentiate between serving conglomerate clients and individual customers, detailing the unique sales journeys for each. Learn practical tactics to advance prospects through your sales funnel, focusing on building company credibility, maximizing awareness via diverse marketing channels, harnessing the power of personal branding, and maintaining connecting strategies to achieve maximum Customer Lifetime Value (CLV) (or brand loyalty). Attendees will gain actionable strategies to effectively balance their marketing efforts and receive a vital business development tracker to continue this work post-attendance.